Barbie is launching a LeBron James doll, making the famous basketball player the first “Kenbassador” for the brand. In collaboration with the LeBron James Family Foundation (which supports children and families from James’ hometown - Akron, Ohio), the upcoming Ken doll celebrates the 40-year-old’s contributions both on and off the court. (April 9)
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LeBron James reacts to his new Barbie ‘Ken’ doll

Barbie is launching a LeBron James doll, making the famous basketball player the first “Kenbassador” for the brand. In collaboration with the LeBron James Family Foundation (which supports children and families from James’ hometown - Akron, Ohio), the upcoming Ken doll celebrates the 40-year-old’s contributions both on and off the court. (April 9)
 
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